Our Story

We’ve all heard the saying, “Third time’s the charm.” It’s been said in movies, books, greeting cards. You may have even said it to yourself after two failed attempts, only to learn that achieving your goals often requires more than just a couple of tries.

Instead of relying on trite phrases for motivation, we turned to nature - fields of clovers, to be more specific. Some enlightening facts:

The odds of finding 3-leaf clovers are very likely.
The odds of finding 4-leaf clovers are 10,000 to 1.
The odds of finding 5-leaf clovers are 1,000,000 to 1.

Inspired by the rarity of four and five-leaf clovers, we realized the best things are often yet to come, serving as encouragement to persevere. Regardless of how long the journey is, the trick is to enjoy every moment, to wake up and smell the clovers. Once you shift your perspective from “I have to keep going” to “I get to keep going,” you’ll discover that finding happiness isn’t as rare as a five-leaf clover.

About Us

Your 1st Choice for Inspiring Clothing & an Inspiring Community

In fact, happiness is everywhere, even in your closet. So whether you’re trying to land the right job, lift more weight at the gym, or find the perfect relationship, 5th Time Is a Charm clothing is your first choice for day-long motivation.

Here, you’ll find a wide range of pieces, including t-shirts, sweaters, sweatpants, hats, socks, and more, allowing you to dress yourself head to toe in positivity. Our fun, distinctive designs ensure you never take life too seriously.

Like our clothing, our team is composed of passionate individuals who aim to inspire you to carry on even when the going gets tough. As our brand grows, we’ll continue to follow our own advice and focus on the bright side, resulting in a brand you trust to get you through challenging times and remind you that the 5th Time Is a Charm.

Our Mission

To provide fun, high-quality clothing and accessories that inspire everyone to maintain positive mindsets and seize happiness at every opportunity.

Our Vision

We hope to build a tight-knit community of people who spread positivity and encourage others to never give up.